TERMS OF REFERENCES (TORs)

Project Title: Sindh Legal Advisory Call Center (SLACC)
Organization: Legal Aid Society (LAS)
Consultancy Title: Promoting SLACC to social media followers across Pakistan
Location(s): Karachi, Sindh
Duration: (20th Jan 2025 – 20th Feb 2025)

A. Background
The Legal Aid Society (LAS) is a not-for-profit and non-governmental organization to ensure
accessible, effective, and expedient justice for marginalized and underprivileged communities across
Pakistan. Since its establishment in 2013 under the visionary leadership of Justice (R) Nasir Aslam
Zahid, a former Judge of the Supreme Court of Pakistan, LAS has been working in three (03)
different thematic streams; Access to Justice, Gender & Child Security, and Climate Resilience,
Sustainability, & Security to empower communities and create a long-lasting impact to transform
lives and judicial system.

From 1st of July, 2018, LAS embarked upon a landmark public-private partnership with the
‎Government of Sindh through its Law Department to continue services of its Call Centre ‎under the
name of the Sindh Legal Advisory Call Center (SLACC). Staffed by High Court-enrolled lawyers, the
Sindh Legal Advisory Call Center (SLACC) is Pakistan’s first toll-free helpline providing free legal
advice to citizens from Pakistan. In view of the aforesaid, LAS is seeking the help of influencers and
celebrities to help spread the name of SLACC, especially across Sindh.

B. Scope of Consultancy and Expected Outcomes:
The scope of work and corresponding outputs/deliverables will be as follows:
Deliverable 01:
Create endorsement content for SLACC and its newly developed legal advisory chatbot NAZ Assist
that the influencer needs to show to us to ensure there is no objectionable content.
Deliverable 02:
Post the videos in a ‘Story’ format across their Facebook, and Instagram profiles.

C. Project Timeline & Payment schedule
This consultancy's period will be from 22nd January 2025 to 22tnd Feb 2025. However, the
timelines and payment for each output are given in the following table:
Sr. No. Deliverable Timelines Payment % MoVs
01 Record an endorsement video based on the pointers we provide

Before 7 th Feb 50% Story Video File

to the influencer

02 Post the videos on their social media platforms to raise awareness about SLACC and NAZ Assist their followers

By 14 th February

50% Social Media Story
Snapshots

D. Required Social Media Metrics:
● 1 million + followers on Facebook
● 100k+ followers on Instagram

E. Required Document and condition for Application:
● Financial Proposal
● Be prepared to give content rights to LAS to boost the particular clips on all LAS social
media channels for the next six months.

F. Confidentiality & amp; Work Product: 
It is agreed that any documentation made accessible to the Consultant whether verbally or in writing
is confidential. The Consultant will hold such information in confidence and will use it solely for the
purpose of providing services. The Consultant further agrees not to disclose confidential
information to any third party, natural or legal, without LAS’ prior written consent.

EEO Statement:

At LAS, our commitment to diversity and equal opportunity extends to all aspects of our work, including consulting engagements. We ensure that all qualified consultants are given fair consideration regardless of sex, age, race, color, creed, religion, disability, sexual orientation, gender identity, or any other characteristic protected by law. LAS is dedicated to fostering an inclusive environment where everyone is treated equitably, acknowledged for their unique contributions, and encouraged to excel. We value and respect the diverse perspectives and experiences that each individual brings to our projects. Every member of the LAS team, including consultants, shares the responsibility of supporting and advancing a diverse and respectful work environment. 

Protection Against Sexual Exploitation and Abuse:

Legal Aid Society (LAS) is committed to the prevention and protection from all forms of sexual exploitation and abuse (SEA). LAS explicitly prohibits its
staff, associates, partners, consultants, or any other representatives associated with the delivery of its work from:

• Engaging in any form of sexual exploitation or abuse;
• Sexual activity with children (persons below the age of (18) irrespective of a mistaken belief of the age of the child which shall not amount to a defense);
• Exchange of money, employment, goods or services for sex, including sexual favors or other forms of humiliating, degrading or exploitative behavior, is prohibited. This includes any exchange of assistance that is due to beneficiaries of assistance;
• Sexual relationships between LAS staff and beneficiaries of assistance, since they are based on inherently unequal power dynamics,undermine the credibility and integrity of the work of LAS and are strongly discouraged.